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The Best Email Marketing Software

Five leading email marketing platforms, scored on deliverability, ease of use, features and value.

Last updated Jul 3, 2026

Email marketing still delivers the best return of any channel, but only if your messages actually reach the inbox. We scored five leading platforms on deliverability, ease of use, features, and value, weighting deliverability the heaviest, and named a clear pick. Every commercial link is disclosed and never changes the ranking.

  1. 1

    MailerLite

    Our pick

    The best balance of price, simplicity and capability for most senders.

    8.8
    / 10

    Pros

    • + Very generous free plan
    • + Clean, easy drag-and-drop editor
    • + Strong value on paid tiers

    Cons

    • − Fewer advanced automations than rivals
    • − Approval process can be strict
    From $9.00 /month
    Visit MailerLite
  2. 2

    Mailchimp

    Best for beginners

    A polished all-rounder with the widest set of integrations.

    8.6
    / 10

    Pros

    • + Huge integration ecosystem
    • + Polished, familiar interface
    • + Broad marketing features

    Cons

    • − Gets expensive as lists grow
    • − Counts unsubscribes toward billing on some plans
    From $13.00 /month
    Visit Mailchimp
  3. 3

    Brevo

    Best value

    Send-based pricing plus SMS and CRM make it strong for larger lists.

    8.6
    / 10

    Pros

    • + Priced by sends, not contacts
    • + Built-in SMS and CRM
    • + Solid free tier

    Cons

    • − Editor is less refined than rivals
    • − Daily send cap on the free plan
    From $9.00 /month
    Visit Brevo
  4. 4

    Kit

    The creator-focused choice, with excellent automation and deliverability.

    8.4
    / 10

    Pros

    • + Powerful visual automations
    • + Strong deliverability record
    • + Great for newsletters and creators

    Cons

    • − Plain-text style limits fancy designs
    • − Pricier per subscriber than budget tools
    From $9.00 /month
    Visit Kit
  5. 5

    ActiveCampaign

    Best for teams

    The most powerful automation here, best suited to teams that will use it.

    8.3
    / 10

    Pros

    • + Best-in-class automation builder
    • + Integrated sales CRM
    • + Deep segmentation

    Cons

    • − Steeper learning curve
    • − No free plan and higher entry price
    From $15.00 /month
    Visit ActiveCampaign

Side-by-side

The Best Email Marketing Software — score by criterion for each product.
Product Deliverability Ease of use Features Value Overall
MailerLite 8.7 9.3 8.0 9.5 8.8
Mailchimp 8.8 8.5 9.0 7.7 8.6
Brevo 8.6 8.3 8.7 8.6 8.6
Kit 8.9 8.4 8.5 7.3 8.4
ActiveCampaign 8.8 7.5 9.3 6.8 8.3
How we scored this

Each platform is scored 0–10 on four weighted criteria: deliverability (weight 3), ease of use (2), features (2), and value (1.5). The overall score is the weighted average. Ranks are our editorial verdict from those scores plus hands-on use; they are independent of any affiliate commission.